Custom Die Cutting
A great label doesn't have to be confined to a rectangle. Custom die cutting allows your label to follow the contours of your artwork, complement the shape of your package, or become a defining part of your brand's identity. Sometimes, the shape of the label is just as memorable as what's printed on it.
Why Choose Custom Die Cutting?Your packaging already has a unique shape. Your label can too.
Custom die cutting creates labels that go beyond standard squares, rectangles, circles, and ovals. Whether it's a subtle curved top, an intricate contour that follows your logo, or a completely custom silhouette, the right shape adds personality and helps your product stand out before a customer even reads the label.
From elegant wine bottles to uniquely shaped candle jars and premium spirits, custom die cutting gives designers another creative tool to reinforce a brand's identity without adding unnecessary complexity.
-
![]()
A Distinctive First Impression
A custom-shaped label immediately sets your product apart from standard packaging and creates a memorable visual identity.
-
![]()
Designed Around Your Product
Labels can complement the contours of a bottle, jar, tube, box, or container for a more intentional, integrated appearance.
-
![]()
Greater Creative Freedom
Decorative tops, custom silhouettes, contour cuts, and unique shapes allow designers to create packaging that's as original as the product inside.
-
![]()
Compatible with Premium Finishes
Custom die cutting works beautifully alongside hot foil stamping, embossing, specialty papers, tactile coatings, and other finishing techniques.
Frequently Asked Questions about Custom Die Cutting-
Custom die cutting is the process of cutting labels into virtually any shape rather than limiting them to standard rectangles, squares, circles, or ovals. The finished shape becomes part of the overall package design and can help reinforce your brand's identity.
-
Shape is often one of the first things customers notice. A thoughtfully designed label can complement your packaging, highlight your branding, and create stronger shelf presence without relying solely on color or embellishments.
-
Custom die cutting offers tremendous flexibility. Labels can feature rounded corners, decorative tops, contour cuts, shield shapes, arches, custom silhouettes, and many other unique profiles. The best shape depends on your product, artwork, and packaging.
-
Most designs can be produced successfully, but extremely small details, sharp interior corners, or very delicate cutouts may require adjustments for reliable production and application. During the design review process, we'll help optimize your artwork while preserving your creative vision.
-
Yes. Many custom die cut labels are designed specifically for automated application. Label shape, size, orientation, and spacing all play a role in ensuring reliable performance on high-speed application equipment.
-
Depending on the shape, custom die cutting may require new tooling or additional production considerations. Costs vary based on the complexity of the design, production quantity, and finishing requirements. We'll recommend the most efficient approach for your project.
-
Absolutely. Custom die cutting is frequently paired with hot foil stamping, embossing, tactile coatings, and specialty materials to create labels with exceptional visual impact and texture.
-
Custom die cutting is popular across many industries, including spirits, wine, specialty beverages, candles, cosmetics, gourmet foods, personal care products, cannabis packaging, and promotional products. Any brand looking to create distinctive packaging can benefit from a custom-shaped label.
-
Start by thinking about how the shape supports your brand rather than simply making it different. A well-designed die cut should complement the package, work with the artwork, and remain practical for printing and application.